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What's the real reason some managers shy away from public relations? I believe it's because they don't understand, or believe, the direct connection between what public relations is capable of delivering and their need to achieve specific business objectives. It's lost opportunity of the worst kind. And a shame, because the reason we do public relations in the first place is to change the behaviors of certain groups of people important to the success of those very Doubting Thomas ...› Continue readingAtmosphere Greatest extent TN-a option
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